SF All In is an organization based out of San Francisco working to solve the homeless situation by providing homes and services. We have worked with them before on a number of their event videos, but this time they came to us looking to have a couple of TV commercials produced.
We worked with them on two different concepts that were filmed in San Francisco in one day. Our team had to be nimble, and adapt to a filming-on-the-go style, capturing the necessary shots needed, but also improvising when inspired.
We contracted out the production team which consisted of two camera operators and a grip. We directed the spots while also handling post, ensuring the client’s creative vision came to life. Our animator, Jon Burroughs handled the graphics.
See the two videos below
These commercials will run on TV throughout the Bay Area.
Behind the Scenes Photos
To learn more about SF All In, and how you can help, visit - www.sfallin.org or text “Homes” to 66539.