Balfour approached us to create a fun and educational video highlighting their year book platform, Encore. We had less than 3 weeks from developing the concept to turning in the final cut, so we knew we had a big task ahead.
Check out the video below
The Process
Pre-Production ( 9 days ):
Our approach was to rent a studio and shoot the commercial in a controlled environment to maximize production value on a short time-line. This led us to develop a concept that would cater to that. We started by writing the script and worked with Balfour on fine-tuning it. We then casted for our actors, rented a local studio, rented props, and contracted out our crew (Director of Photography, Grip, and Animator).
Production ( 1 day ):
We shot this video in one full day. The studio was such a fun environment to shoot in and our amazing crew and talent helped us capture everything we needed.
Post-Production ( 10 days ):
Balfour had a hard deadline for this video and we made sure we delivered the final cut on time, but also ensured they had enough time for revisions along the way. We handled the editing and had our animator do the graphics work. Final cut was delivered less than two weeks from production.
Behind the Scenes Photos
